Kongu Vellala Gounders are a subcategory of Hindus. These people are mainly present in the Coimbatore region of Tamil Nadu and places around it, which is known as "Kongu Naadu". They also live in few other districts and neighboring states in small numbers, but majority of them are present in Coimbatore. They perform various functions such as running their own organizations, working for other companies. Whatever be their function, they are influential in the society getting respect from everyone around them. Today, Kongu Vellala Gounders are well educated. They work on various fields in addition to their traditional roles. They are known as hard workers, who see every task as an opportunity to improve their high standards. Hence, when working with a person from this community, one would feel that they themselves are elevated to the level at which they think and work. This is often cited as the reason for their high social position. Kongu Vellala Gounder matrimony starts by parents creating profile of their son or daughter and then distributing the same through various networks. This may be done in an offsite manner where there are number of groups available who collect and match these profiles. Alternatively, it can also be done online. When profiles are uploaded online, this can be done automatically as a software program can find the right match between people. This is only a first level filter which is later reviewed by both families before arriving at a decision. Once families decide that is the right match, marriage arrangements start.