Vellaalars are a subcategory of Hindus. These people are concentrated on various areas of Tamil Nadu and neighboring states. They are also available in other states in small numbers, but most of them can be found in Tamil Nadu and other southern areas. These people are working on various things as per their family background and skillsets, it may be their own business or working for somebody else etc. But in everything, they try to give their best which is noticed and respected by others in the society. Today, Vellaalars are well educated. They are given certain roles traditionally, but they work on various other roles these days. In everything, they show hard work, striving to do it better than ever. So, when someone is working with a person belonging to Vellalar community, they will ensure that there is a good image about them is created and maintained. This is the main reason why the society respects them and gives them control on many aspects. Vellalar matrimony starts by parents who are creating profiles of their children and distributing them through friends and family members. This can be done manually or by using a website for this purpose. Either way the profile spreads among community members and a right match is achieved. Then both families will meet, boy and the girl also meet and discuss if they are the right match for each other. Once this is also completed, next steps such as marriage arrangements are discussed by families and it is done in the traditional manner.