India is a land of diversity in terms of communities, traditions, and values. Rajasthan is a colourful state with many communities prevailing in the state and worldwide. Maheshwari community is one such community following traditions and rituals set by ancestors. Maheshwari are Brahman Hindus who have originated from the vashnava's community. The men belong to business class and known widely for their merchandising and business skills and aptitude. Maheshwaris are ardent followers of Lord Shiva. The marriage rituals in the Maheshwari community are similar as any other Hindu marriages in India. One of the major difference is the 'Mama phere' wherein the bride sitting in the lap of her maternal uncle and takes rounds of the groom and the sacred fire. The ceremony us divided into five ceremony including sagaii (formal engagement ceremony), haldi ceremony (anointment of bride and groom with a paste of turmeric and oil), Mehandi (application of henna on hands and feet of bride and groom), Baraat (procession of groom towards bride's place), and the wedding. The Maheshwari grooms are bathed and made to wear the clothes presented by their maternal uncle. The Sharada Pujan is performed by maternal uncle to mount on the female horse. The groom mounts the horse with tilak applied on the forehead. He is showered with blessings of mother. The Maheshwari groom is supposed to carry a 'khatar' and 'Gatjoda' , a fruit and a coconut is tied around his waist. After taking blessings of a priest in a temple, the groom proceeds to the bride's house where he is given a grand reception and blessings post completion of marriage ceremony.